You may wish to communicate directly with your Hub contributors who have opted in to receive
your emails. This could be our own Hub’s newsletter, it could be an email to alert you that an
event has been made live, you name it! But double-bonus, because email campaigns can also be
viewed in a browser, you can make pretty, easily-shareable, 1-page invites that you can simply
pop on Twitter and disseminate easily.
Most contributors in the community have opted-in to receive the OHT monthly newsletter. We
do ask that you try to keep emails to your Hub to a minimum to prevent spamming people. We
advise you not to send more than one reminder/alert per event, and to consider if you do a Hub
newsletter, not to send more than one a month.
To draft an email campaign:
- Go to the main menu, and on the left-hand panel, select “Marketing Tools”
- On the main page select “Get started” on the box that says “Create an Email Campaign”
(or select “Email Marketing” on the left-hand side)
- You’ll see “Most Recent Email Campaigns”, click on “All Email Campaigns” under the
preview list
- To create an email campaign, click on “Manage” in the top right or select a template
from scratch which Wix suggests. Remember, if it’s a Wix suggested one, you’ll have to
do more work formatting it so it’s broadly in line with the OHT look and feel. To quickly
find the templates select “Drafts”. There should only be a handful, most of which are
templates for you.
Most members of the OHT community have opted-in to receive the OHT monthly newsletter. We
do ask that you try to keep emails to your Hub to a minimum to prevent spamming people. We
advise you not to send more than one reminder/alert per event, and to consider if you do a Hub
newsletter, not to send more than one a month.
Please never send an email to OHT members from your personal/OHT email addresses. All emails must be sent out via the OHT campaigns manager for GDPR reasons.
To draft an email (called a "Campaign" in Wix):
- Log in to Wix with your OHT email (remember - Only one
- In the main dashboard, on the left-hand panel, select “Marketing & SEO” —> "Email Marketing"
- You'll then see the most recent campaigns, select "Manage" or "All Email Campaigns"
- To draft a new email, in the top right, select "+ New Campaign" OR find a campaign that was recently sent that you like, hovver over the three dots in the top right hand corner of the campaign preview and select "Duplicate"
- Next personalize the campaign! For example, for event alerts, add your Hub logo, event
details and the hyperlink to the event registration page (only visible to members). Please
remember to stick to the Brand Colours & Guidelines.
- As a quick reminder we use the Work Sans font (or Trebuchet if you haven't downloaded it) and our colours are (#16BAE7 #ED6A5B #7A7387 #F08050). In the site files, your logos can be found under “Hubs”—> “Logos”.
- When you’re finished editing, select “Preview & Test” in the top right hand corner of the page
- If it all looks good, then select “Send Test Email” and email it to yourself. You can test as
many times as you like. Please do NOT change the email from which it will be sent. All
emails come from info@. If you change it, it automatically changes it across the whole
backend of the site.
- Next check your email and if it’s all good then you’re good to go! Contact
[email protected] to tell us your campaign is ready to go. We will then do our data
magic to make sure the people who have opted in to receive your emails will get it. Please do give us 24 hours warning.
- We do reserve the right to ask you to edit a bit. For example, if the whole thing is
pink and using Comic Sans, it won’t look and feel very OHT-y. We ask that you try
as much as possible to use the right style. Please use the friendliest, local
language style that works for your Hub though.
- From this point you can share the email link on social media too